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More Targeted Ad Dollars Less Profitable
1/12/10, MediaPost According to a new study from the MIT Sloan School of Management, Online advertising can be much better at targeting certain demographics than its traditional media counterparts, but...
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Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms'
2/1/10, AdAge The teams playing in this year’s Super Bowl have already been decided, but the Super Bowl shuffle for advertisers began in earnest last month when marketing mainstays like FedEx, General...
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Marketers Move Ad Budgets Online, Reports Disagree On Placement
MediaPost, 4/5/11 Marketers continue to move advertising budgets online, but two separate studies released Monday — one from Interactive Advertising Bureau and the other from audience marketing company...
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